Image: Andria Lo
Nam june paik — sfmoma exhibition
what
Nam June Paik is a media arts exhibition at SFMOMA. One of the first truly global and transnational artists, Paik foresaw the importance of mass media and new technologies, coining the phrase ‘electronic superhighway’ in 1974 to predict the future of communication in an internet age. This exhibition — the artist’s first-ever West Coast retrospective — celebrates Paik’s collaborative approach that transcended genres and traditions, while also highlighting the artist’s innovative, playful, and profoundly radical work.
team
Curators: Rudolf Freiling and Andrea Nitsche-Krupp
Editor: Brianna Nelson
Exhibition Designer: Sarah Choi
Senior Designer: Jody Hanson
Designer: Rokaya Shenasa
And many more in installation, conservation, marketing, etc.
My role
I created the identity of the exhibition in collaboration with Jody Hanson. We worked together with Sarah Choi and the curators to pick paint colors and problem solve through the entire project.
Exhibition title wall featuring a large, semi-translucent scrim. Image: Adam Jacobs Photography
Instagram story ads promoting exhibition.
Digital ads promoting exhibition.
Custom tape designed for influencer gift boxes
Tote bags featuring art work by Nam June Paik. Designed by Jody Hanson
Marketing signage at museum entrance.